Founded in 1999, The Standard’s irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. With locations in Miami Beach, New York City, London, Thailand and the Maldives, with further expansion planned in Asia, Europe, and beyond, the brand continues to be a global leader and tastemaker in the industry. The Standard is known for its unparalleled guest experience, dynamic design, cultural offerings, and being anything but standard.